PastBook
Visual Identity
Implementation of the new brand recently renovated together with LaGuarda Consultancy creating a dynamic identity and a new strategy for the company.
The brand purpose is to take away the hassle of making photo books, so everyone in the world can enjoy them. The identity reflects the values of accesible, trustworthy, honest and friendly, making the experience of creating photo books feels like magic.
Design, layout and graphics for the annual report of the race. A book of approximately 300 pages where achievements, economic impact and relevant data on each aspect of the regatta are collected, such as events, communication, logistics or the Race itself. Along with the Sustainability Report of the edition that includes all the impacts and achievements of the regatta in terms of sustainability.
AppStore Assets
Promo & Stationery Material
Flyers, vouchers, business cards, packaging, office material and merchandising for the promotion of the brand.
Motion Graphics
Different animation projects integrated in the app and for advertisement.
Social Media ads & content
Social Media content for marketing purposes. Working close to the marketeers and the community manager to create the material needed, from campaign ideation to development of the concepts including shootings, video edition, motion graphics, static images, IG reels…
*Previous logo and branding